Applications

Network analysis has many applications in business and social communities, in politics and both national and local government. Network understanding also helps build up resource capacity and digital maps of key factors in growth, development and stability. Here are some potential requirements and applications'.

From B2B companies

It is not enough for marketers just to try to understand and work with their customers. Instead one must understand what happens in the wider network that surrounds them, constrains their operations and provides opportunities for growth. More than the uniqueness of a resource, it's the ability to create effects in combination with other resources determines its ability to create business benefits.

We help your organisation to develop a structured way of networking and eventually institutionalise networking even at the resource level by using network analysis. We then consult using the network/interaction approach to gain insights, generate ideas and action plans for organisations.'

View the potential of your organisation from a network perspective rather than a Business-customer, dyadic way'.

Finding new markets

The question of creating value is about how to match one's core competences and distinctive resources, how to position yourself in a network and contribute to its success and evolution.

Through resource integration we enable you to become a member of a network, the integration can assume different forms, complementary, redundancy or mixing and in all of these situations we help to try to match resources, processes and outcomes in order to co-create value.

Thus we help you to search for partners to exchange, integrate and develop resources in a process called "resourcing". This offers an alternative view to the conventional "producing", by focusing on resource creation, resource integration and resistance removal.

Technological innovation based companies

New technology development is confronted by Organisations as they are constrained by the various resource investments made with existing partners'.

Network analysis can help influencing technology advancement and diffusion. In a networked environment technological development happens through resource interactions between different companies in the network; hence technological development is dependent on resource mobilisation and resource development, thus from a heterogeneity perspective, intricate patterns of resources could be developed, where the value of a resource depends on the way it is combined with other resources.

For Incubators

Did you know that only 1 in 4 incubators were found to provide some form of organised networking?

Carry out the task of value creation through interaction and resource integration by network analysis and
management.

Develop a more successful 'Networked incubator', where networking is institutionalized and incubatees gain preferential accesses, thus start-up companies can gain from the extensive webs of resources.

The process of networking creates; innovation, can often lead to technical collaboration, with innovation and value creation for the organisation and the wide local ecosystem.

For National Government & Local Authorities:

Identifying your problems & opportunities:

Power no longer resides exclusively (if at all) in states, institutions, or large corporations. It is located in
the networks that structure society. Social networks help us to understand the key influences and interactions in political and social groups.

Understanding and using network approach is critical to both central and local government decision making and better policy formulation.

Talk to us now about your needs and plan in total confidence.